{"id":3330,"date":"2025-01-11T06:21:11","date_gmt":"2025-01-11T06:21:11","guid":{"rendered":"https:\/\/aximz.com\/works1\/?post_type=montoya_portfolio&p=3330"},"modified":"2025-03-11T07:08:37","modified_gmt":"2025-03-11T07:08:37","slug":"agi","status":"publish","type":"montoya_portfolio","link":"https:\/\/aximz.com\/en\/portfolio\/agi\/","title":{"rendered":"AGI"},"content":{"rendered":"\n
\n
\n
\n
<\/div>\n\n\n
\n
\"\"<\/figure>\n<\/div><\/div>\n\n\n\n
\n


Client Overview<\/strong><\/h2>\n\n\n\n

AGI is a Canadian-based company specializing in the planning, engineering, and manufacturing of agricultural equipment solutions. With a diverse catalogue of products and services, AGI serves farmers, processors, and commercial customers worldwide, offering equipment and customized engineering solutions for the storage, handling, and processing of agricultural commodities.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"AGI\"<\/div>\n\n\n\n
\"AGI\"<\/div>\n\n\n\n
\"AGI\"<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n

Project Execution<\/strong><\/strong><\/h1>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Platform Selection and
Customization<\/strong><\/p>\n\n\n\n

After thorough analysis, we selected Optimizely CMS<\/strong> for its robust features and scalability. The platform was customized to meet AGI’s specific requirements, ensuring seamless integration with third-party services and ease of content management.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

UI Design Using
Figma<\/strong><\/p>\n\n\n\n

Our design team utilized Figma <\/strong>to craft a modern and intuitive user interface that emphasizes user experience. The design ensures optimal performance across all devices, including desktops, tablets, and smartphones, facilitating accessibility for a diverse user base.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Integration of Third-Party
Services<\/strong><\/p>\n\n\n\n

We integrated various third-party services to enhance website functionality, including Salesforce <\/strong>for CRM, Google Analytics <\/strong>for traffic analysis, Zopim <\/strong>for live chat support, and Cloudflare for security and performance optimization.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Search Engine
Optimization (SEO)<\/strong><\/p>\n\n\n\n

Our digital marketing team implemented SEO best practices to improve the website’s visibility on search engines. This strategy aimed to increase organic traffic and attract potential clients seeking agricultural equipment solutions.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Quality Assurance and
Testing<\/strong><\/p>\n\n\n\n

Adhering to stringent quality assurance protocols, our team conducted extensive testing to ensure the website’s functionality, performance, and security. This process guaranteed a seamless user experience upon launch.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

Project Overview<\/strong><\/strong><\/h1>\n\n\n\n
Website Development using Optimizely CMS<\/strong><\/summary>\n

We utilized the Optimizely Content Management System to develop a robust and scalable website that effectively showcases AGI’s extensive product range and services.<\/p>\n<\/details>\n\n\n\n

UI Design using Figma<\/strong><\/strong><\/summary>\n

Our design team employed Figma to create an intuitive and user-friendly interface, ensuring seamless navigation and an engaging user experience across all devices.<\/p>\n<\/details>\n\n\n\n

Integration of Third-Party Services<\/strong><\/strong><\/strong><\/summary>\n

\n To enhance functionality and user engagement, we integrated several third-party services, including:\n
\n \n Salesforce:<\/b> For customer relationship management and streamlined communication.\n <\/span>\n \n Rapleaf and Demandbase:<\/b> To enrich user data and provide personalized experiences.\n <\/span>\n \n Google Analytics:<\/b> For tracking and analyzing website traffic and user behaviour.\n <\/span>\n \n Facebook Signal and LinkedIn Insights:<\/b> To monitor social media interactions and enhance marketing strategies.\n <\/span>\n \n Azure Monitor:<\/b> For monitoring website performance and ensuring optimal uptime.\n <\/span>\n \n Yahoo Dot and Zopim (now Zendesk Chat):<\/b> To facilitate real-time customer support and engagement.\n <\/span>\n \n Juicer:<\/b> For aggregating and displaying social media content on the website.\n <\/span>\n \n Slack:<\/b> To improve internal team communication and project management.\n <\/span>\n \n Cookiebot:<\/b> To ensure compliance with data privacy regulations through effective cookie management.\n <\/span>\n \n CloudFront and Cloudflare:<\/b> For content delivery network (CDN) services, enhancing website speed and security.\n <\/span>\n<\/p>\n<\/details>\n\n\n\n

Search Engine Optimization (SEO)<\/strong><\/strong><\/strong><\/strong><\/summary>\n

\n Implemented best practices to improve search engine visibility, drive organic traffic, and enhance overall online presence.\n<\/p>\n<\/details>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n

Project Objectives<\/strong><\/strong><\/strong><\/h1>\n\n\n\n