Website, performance optimisation and on- page SEO for Secude— global leader in CAD file IP protection
How Aximz Technologies redesigned and built the Webflow website, optimised site performance, and implemented on-page SEO for Secude — a Microsoft partner and global leader in Zero Trust data protection for CAD files, trusted by Fortune 500 and DAX-listed companies across Defence, Manufacturing, and AECO sectors worldwide.
- Client
Secude
- INDUSTRY
Cybersecurity / IP Protection SaaS
- FOUNDED
1996 (SAP & Fraunhofer JV)
- HQ
Luzern, Switzerland
- OFFICES
Switzerland · USA · India
- Website Redesign
- Website Development
- On-Page SEO
- Performance Optimisation
- Core Web Vitals
- Product Page Design
- Use Case Page Architecture
- Industry Landing Pages
- B2B SaaS Copywriting
- Technical SEO
28 years of enterprise security — now the world's only dedicated CAD file IP protection platform
Secude was founded in 1996 as a joint venture between SAP and the Fraunhofer Institute — two of the most respected names in enterprise software and applied research. It spent its first 15 years as a trusted SAP security partner, building Single Sign-On for SAP before that product was acquired by SAP in 2011. In 2019, Secude pivoted to its current mission: solving the previously unaddressed problem of intellectual property leakage through CAD files.
Today, Secude is a certified Microsoft partner and the only platform that extends Microsoft Purview Information Protection (MPIP) directly into the application layer of proprietary CAD file formats — Autodesk, Siemens NX, PTC Creo, Solid Edge, SolidWorks, Dassault, and more. With offices in Luzern (Switzerland), New York (USA), and India, and clients including Fortune 500 and DAX-listed companies in Defence, Manufacturing, and AECO sectors, Secude protects the most sensitive design data in some of the world’s most security-conscious industries.
A 20-year brand loved in Chennai — invisible online
The Majestic Furniture had built its reputation the traditional way — through showroom experience, word of mouth, and the quality of the product itself. But the Indian furniture buyer had shifted. Research, discovery, and increasingly purchase decisions were moving online — to Google search, Instagram, and eCommerce platforms. Meanwhile, competitors who were younger brands but digitally native were capturing the organic and paid search traffic that Majestic’s 20 years of product expertise deserved.
The challenge was comprehensive: build a brand identity that could compete with premium furniture brands online, create a website that could convert the high- consideration furniture buyer who takes weeks to research before purchasing, and build a multi-channel digital marketing engine that could drive both online sales and footfall to the Royapettah and ECR showrooms simultaneously.
Brand & website challenges
- No cohesive brand identity — the visual presentation across showrooms, online, and social media was inconsistent
- 123+ products needed to be presented online with the quality of a luxury eCommerce experience, not a basic catalogue
- The founder story — Tanveer's global sourcing, the family legacy, 20+ years in Chennai — was not being used as a trust and conversion asset
- Customisation — a key Majestic differentiator — was not being communicated as a capability online
- Two physical showrooms needed local SEO presence built for both Royapettah and ECR locations
Brand & design challenges
- Low organic visibility for high-intent Chennai furniture queries — "sofa shop Chennai," "wooden bed Chennai," "furniture store Royapettah"
- No paid acquisition strategy — competitors were capturing high-intent Google and Instagram furniture buyers through ads
- Social media channels were underperforming — inconsistent posting, no brand voice, low engagement
- No content strategy — the brand had no editorial presence to educate buyers or build organic authority in the home furnishing space
- Performance issues on the website were increasing bounce rates and reducing conversion from paid traffic
Architecture clarity, performance engineering, and enterprise SEO
We structured the engagement as a phased delivery, ensuring each layer was validated before building on it. The result was a cohesive, SEO-optimised, performance-tuned enterprise security website.
Discovery & B2B security buyer research
Mapped Secude's three buyer personas (CISO / IT Security Director, Head of Engineering / PLM Manager, Compliance Officer). Analysed content gaps, essaging mismatches, and conversion objectives.
Website design
Webflow redesign with dark, technical, enterprise-grade aesthetic. Benefit-first architecture across homepage, product pages (HaloCAD, HaloSHARE, aloCONNECT), use case pages, industry pages, and 'Book a Demo' CTA across site.
Performance optimisation
Full Core Web Vitals audit, WebP image conversion, CDN delivery, lazy loading, script optimisation, CSS cleanup. Result: All pages achieved Good Core Web Vitals.
On-page SEO
250+ keywords mapped across product, use case, and industry pages. Meta optimisation, H1–H3 structure alignment, internal linking architecture, and SoftwareApplication, Organization, FAQPage schema.
Copy optimisation
Business outcome-led messaging, risk framing ($4.4M breach cost), benefit-first → technical depth → compliance content flow.
Every millisecond matters when your buyer is a security-conscious enterprise
LCP (Largest Contentful Paint)
- Hero images → WebP
- CDN delivery
- Preload hints
- < 2.5s across pages
LCP (Largest Contentful Paint)
- Hero images → WebP
- CDN delivery
- Preload hints
- < 2.5s across pages
LCP (Largest Contentful Paint)
- Hero images → WebP
- CDN delivery
- Preload hints
- < 2.5s across pages
Image optimisation
- WebP conversion
- Responsive srcset
- Lazy loading
Script management
- Removed unused CSS
- Deferred scripts
- Async loading
Font loading
- Preconnect
- Subset loading
- font-display: swap
A faster, more discoverable, more converting enterprise security website
Measured at 90 days post-launch against the pre-launch baseline.
250+
Keywords mapped
SEO research
Good
Core Web Vitals
All pages
138%
Organic search traffic
90 days post-launch
2.9×
Demo booking rate
Conversion improvement
44%
Bounce rate
Global average
98
PageSpeed score
Desktop (Google)
94
PageSpeed score
Mobile (Google)
195%
Page 1 keyword rankings
Post-launch
Ranking for the queries enterprise security buyers actually search
A complete B2B SaaS website — product to industry to compliance
30+
Pages designed & built
250+
Keywords researched
3
Products (HaloCAD, HaloSHARE, HaloCONNECT)
4
Use case pages
3
Industry pages
Good
Core Web Vitals
Content coverage areas
Homepage · HaloCAD product page · HaloSHARE product page · HaloCONNECT product page · CAD file security · Secure workflows · Digital supply chain security · CMMC compliance · AECO · Defence · Manufacturing · Microsoft, Autodesk, Siemens, PTC, Dassault · Blog · Webinars · Events · Content Library · About · Team · News · Contact · Book a Demo
What the Secude team said
“Secude protects some of the world’s most sensitive engineering IP — from aerospace design files to defence system schematics. The website Aximz built communicates that authority clearly, loads fast, and converts the right buyers.”
— Aximz Technologies
Everything Aximz delivered for Secude
Strategy & Research
- B2B enterprise security buyer persona mapping
- Content gap analysis and messaging audit
- Conversion objective mapping
Design & Content
- Webflow website design
- Homepage redesign with risk framing
- Product pages: HaloCAD, HaloSHARE, HaloCONNECT
- Use case, industry, and CMMC compliance pages
- Copywriting: conversion-focused B2B SaaS
Development & Technical
- Core Web Vitals optimisation
- Image, script, and font optimisation
- 250+ keyword SEO mapping
- Meta optimisation and heading structure
- Internal linking and schema markup
Launch & Support
- QA across 16 device and browser configurations
- 90-day post-launch monitoring
- Partner credibility pages
